‘Creating a community in which we stand together as one’
Our mission is to create a community where we share the true feeling of Hardstyle. Where everyone is and feels welcome. Where it does not matter who you are, where you come from or what you look like because we all speak the same language. That language is Hardstyle! Listening to Hardstyle and visiting Hardstyle events connects us with each other. It enables us to live for the moment and allows us to let go of all other things.
On Hardstyle events you see a lot of people wearing merchandise of festivals like DefQon, Decibel, Q-Base, Qlimax etcetera. There is not one universal brand that stands for Hardstyle and it’s community in total. With The Hardstyle Family we want to fill that gap and be the number 1 universal brand of Hardstyle!
‘BY SHARING THE LATEST NEWS IN THE SCENE, INCREASING THE SOLIDARITY IN THE COMMUNITY AND BY WEARING OUR MERCHANDISE SHOWING THIS TO THE WORLD’
By sharing the latest news from the scene via Instagram and Facebook on a central platform, we want our community to feel more and more connected to the scene and The Hardstyle Family as community.
Via our merchandise we want to ‘spread the word’ about The Hardstyle Family thru out the dance scene. By wearing our merchandise you show the world that you embrace our concept and share the same passion for Hardstyle!
‘The hexagon in the centre symbolizes the beating heart of the Hardstyle Family’
When we started to design the logo it was important for us that the logo had a real meaning. A meaning that perfectly fits what we stand for as a community. After a long tug of war we have come to the logo that now will forever stand for The Hardstyle Family.
The intertwined rings in the logo are inspired by symbols that stand for solidarity, togetherness and family.
Besides expressing these three elements we also wanted to express energy and robustness that comes along with Hardstyle. To achieve that, we have increased the contrast between the two hexagons and the intertwined rings, making the logo really stand out!
And last but not least: The hexagon in the centre symbolizes the beating heart of The Hardstyle Family.
‘Since that moment we knew it, Hardstyle is our passion!’
Where it all started
We are two friends 28 and 29 years of age and both born in a small town in the south of The Netherlands. From the age of 13 we got acquainted with the harder styles of dance music. Listening to 2 Brothers on the 4th Floor slowly turned into listening to music from DJ’s like Menthal Theo, Charlie Lownoise, Showtek, Outblast, Korsakoff and other in that spectrum. This music and their videoclips were shown on TV networks like TMF, MTV and THE BOX in that time.
A couple of years later, in local venues like Bos All-in (Sint Anthonis) and Time Out (Gemert), we experienced the feeling that Hardstyle music defines for the first time. Looking back these experiences formed the basis of what is now our passion. At the age of 15/16 we could barely wait to visit big Hardstyle events like DefQon, Decibel, Q-Base, Qlimax and Hard Bass. From which we of course heard via older friends.
You can imagine how we felt when we turned 18 and finally were allowed to visit these bigger parties. Our first one was Hard Bass 2009. Of course we knew this was going to be next level, but it was better than we could have ever imagined. It was so much different compared to other parties and nights out. This was the true feeling of a community, feeling connected in an atmosphere of togetherness and euphoria. After Hard Bass 2009 we knew: Hardstyle is our passion! And we saw our local Hardstyle Family grow, going to festivals like Defqon1 with several party busses with only locals from our area. Madness and so much fun.
We experience the Hardstyle scene as a scene that defines itself by making feel everybody welcome and where everybody feels accepted and safe. It is a scene where lot of new friendships arise, like the friendship between us.
‘Hardstyle is not just music, it’s a lifestyle.’
Besides the fact that we love Hardstyle and its scene, Hardstyle is special to us. Going to Hardstyle parties is an outlet, something that allows us to clear our heads and gives us positive energy. In the ten years that we have been going to parties, it has also helped us through difficult and stressful times. Whether it is stress related to personal matters, study or work: when you are visiting a Hardstyle party with all those positive people around you, having the same goal, it allows you to empty your head, have a blast and afterwards use all the positive energy in our day-to-day lives.
After ten years of Hardstyle events, we still intensely look forward to every new event. We would like to do nothing more than carry out this feeling to the world by creating a community in which people feel at ease and can be themselves. A community which feels like your second family, The Hardstyle Family! Besides the founding of this community we decided to go on the market as a brand. A brand that shows that you’re proudly part of this special family.
Hardstyle is not just music for us, Hardstyle connects people in a positive way regardless who you are or where you come from. Such a thing is not obvious, but very special and it therefore deserves to be carried with pride via our merchandise.
Follow us on Instagram and buy merchandise via our website. If you have any questions or remarks fill in our contactform.